Monday, January 27, 2014

Help Awaken the World - The Locust Effect


The Locust Effect: Why the End of Poverty Requires the End of Violence, by Gary Haugen and Victor Boutros, releases in about a week (on February 3rd). I am so stoked! We need YOUR HELP to raise global visibility on this important topic.

IMPORTANT TO KNOW:
  1. February 3-7 is launch week – This is when we need everyone tweeting, posting, sharing and buying copies of the book. If you're signed up to receive updates from International Justice Mission, they’ll send additional emails on ways you can help spread the word during that time.
  2. Don’t encourage anyone to buy the book yet. We want everyone to wait until February 3. IJM is aiming to sell as many copies of the book as possible during launch week in an effort to make the bestseller’s lists. This is not about book sales. It would give the book a higher level of credibility and attention with those in the media, in global development circles, etc. For anyone interested in ordering multiple copies of the book at once, please read this.
  3. All author royalties from sales of the book go to IJM, and, during launch week, a generous friend has pledged to give $20 to IJM for every copy of the book sold*.
>>So spending $20 to buy the book is equivalent to giving $20 directly to IJM to help fund the fight. Learn more(*up to 2,000 copies or $40,000)



SHARE NOW:

     1. Share about the launch week offer and encourage people to buy their book February 3-7:

Sample Tweets: Trending hashtag: #LocustEffect
a. Buy the #LocustEffect during the week of Feb. 3rd & $20 will go to @IJM to fight violence against the poor: bit.ly/TLEoffer
b. Buy the #LocustEffect the week of Feb 3rd & $20 goes directly to support @IJM http://www.thelocusteffect.com/buy-book #poverty #ENDIT
c. The #LocustEffect is launching Feb. 3! >> Uncover the hidden plague the world has missed. @garyhaugen http://bitly.com/LocustEffect
For Facebook:
a. Buy the #LocustEffect during the week of February 3 and $20 will go to IJM to help fight violence against the poor. bit.ly/TLEoffer
b. ^Or pick a variation from the tweet samples above.
     2. Share the website:

Sample Tweet: Trending hashtag: #LocustEffect
a. The #LocustEffect is coming Feb 3. Forever change the way you see poverty: bitly.com/LocustEffect @garyhaugen
b. We can stop the plague of everyday violence >> TAKE ACTION NOW http://thelocusteffect.com/take-action  #LocustEffect #BetheCHANGE pic.twitter.com/RKdarnWZCb
c. The #LocustEffect is launching Feb. 3! >> Uncover the hidden plague the world has missed. @garyhaugen http://bitly.com/LocustEffect
For Facebook:
a. The #LocustEffect is coming Feb 3. Forever change the way you see poverty. Learn more: www.thelocusteffect.com
b. ^Or pick a variation from the tweet samples above.
UPDATED TWEET SAMPLES AND MORE INFORMATION HERE: Will You Change Their Everyday? | The #LocustEffect

Thank you for helping change the global conversation on poverty!

THELOCUSTEFFECT.COM


If you'd like to share the original format of this post through email or blogger, click here.

REMEMBER that one of the best things you can do to put an end to violence (exploitation, trafficking, sex trafficking, etc) is to EDUCATE yourself and SHARE about it with others!

Stay tuned for an exclusive giveaway of The Locust Effect on the blog the first week of February!


All text © 2014 Footprints in the Sand | All Images © 2013 International Justice Mission

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